Communications Tool Kit
These seven customizable tools are designed to facilitate agency communication about TSM&O to three target audiences:
- Decision Makers – includes policy decision makers and any staff that recommend funding allocations to policy makers
- Implementers – includes all functional area practitioners that plan, design, implement, or operate TSM&O improvements or services
- Travelers – includes passenger and freight users of the transportation system
Customize these tools to your agency’s context and branding:
![]() |
Use this presentation to help educate DOT decision makers and make the case for increased TSM&O investment to reduce congestion, improve safety, and minimize delay. |
![]() |
Use this presentation to help educate Metropolitan Planning Organization decision makers and make the case for increased TSM&O investment to reduce congestion, improve safety, and minimize delay. |
![]() |
Use this presentation to introduce the basic concepts of TSM&O to practitioners and encourage them identify and use existing data and resources to leverage success. |
![]() |
TSM&O Tri-fold Brochure: New Technologies and Innovative Approaches to Keep Traffic Moving Customize this brochure to inform the traveling public about what your agency is doing to improve reliability by applying TSM&O strategies—and how they’ll benefit. |
![]() |
Customize this fact sheet to inform agency implementers about TSM&O strategies and how collaboration and demonstrating results are keys to success. |
TSM&O Sample Editorial/Press Release Tailor this draft editorial using local context to broaden the public’s understanding of your agency’s responsibility for TSM&O activities and their benefits. It is intended for publication in a daily or weekly newspaper, or it can be used for public remarks/press release. |
|
Use these talking points to quickly communicate the value of TSM&O to the public, freight providers, or emergency management. Tailor them to your context and information for the greatest impact. Note: These messages are for a non-transportation professional to use with a non-transportation audience. To create messages for peer-to-peer communication or to a transportation decision maker, please refer to the Business Case Primer. |